In today’s world, it is impossible to think of a business idea without an online presence. Sales, which was once unimaginable without physical touch and interaction, is now happening with a swipe and a click. So what is driving online…
Story telling in Branding
‘A picture is worth a thousand words’ Old saying but very true. Similarly, a story connects better than a tagline. Today’s audio-visual medium is full of creative branding advertisements. From advice from dentists to educating one about banking services; brands…
The psychology behind branding
Audio-visual advertisements, mega promos happening at shopping malls with the product displayed in full glory –these are some of the branding techniques that are popularly used by companies. They have been around for decades. But what is it that makes…
Want to be a brand? Or build one? Here’s how to do
If you are a clothing store, a restaurant or beauty parlor chain, you must be “much more than a name or a logo.” In short, you must have “personality and presence,” as Simon would say, to not only win customers, but to retain them.
Here’s how you can build your brand, increase revenue and have more people like your business
Let’s get this answered first: if business is all about purchase and sales, why do we need a brand? The answer is easy: your customers, whether enterprises or end-users, have hundreds of businesses to choose from. Whether they need a…
Boon or bane? Why it’s important to make technology work for all!
Let me make a point here: Accessibility isn’t just for people with disability; it’s for all human beings. What’s access technology? Access technology is a boon for differently abled humans today. Such technology includes accessible software, hardware, content, and architecture.…
Turning ideas into business ventures: Here’re things entrepreneurs could do!
The word ‘innovation’ has been defined as “the introduction of something new,” Today, innovation is one of the most used words. Startups mostly work on innovative ideas designed to change the nature of work or lifestyle for the better. Would…
Why you should feel lucky to be the present-day entrepreneur
A horde of people rushed to the new café in town. Some liked it, some complained that they waited too long for coffee. Others called in before driving down but were held off with a waiting list number. A few…
🐛 🦋 Want to transform an exciting idea into a thriving business? Here’s how
Even as we go through with the struggles and pleasures of living, somewhere in the back of our mind, a germ of an idea begins to sprout! As it grows into a solid plan, we get too excited to act on…
It is their in the document.
When it comes to job application, this method takes the cake (no pun intended) You are looking for a job and everyone is telling you to send your resume. Having done it too many times, you are wondering what you…