Why use influencer marketing for your businesses? One of the fasting growing forms her marketing offers a new way to gain the trust of consumers: through other consumers. Individuals are more likely to purchase products or try out a new…
Five ways influencer marketing can help small business
What is Influencer marketing? Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are people like you and me and with a considerable fan following on their social media handles. This…
What effective ways business can use email marketing?
Email marketing offers high returns on investment and is straightforward way to automate the marketing strategies. To get started with email marketing, choose an email marketing service provider that suits the business. Email marketing is an easy, cost-effective way to…
Why content marketing wins over traditional marketing?
. An announcement comes up on the radio while driving about the release of a new movie. The movie seems like the ideal pass time for the weekend coming up! But the announcer or the radio ad about only touches…
The Importance of Feedback
Feedback is a vital part of any leader’s skill set. Project managers, team leaders, teachers, coaches develop this skill over the course of their careers. Not just giving feedback, but also receiving it is essential for information sharing within teams.…
Short or long-term goals? What works for a startup?
No matter how big or small a company is, achieving goals are vital to making profit. Sometimes, even the seemingly every-day tasks are vital in pursuit of the goals. Experts say breaking down goals, crystalising them and dividing them into…
Well-delivered, constructive criticism can bring about improved performances
Feedback plays a crucial role in improving productivity and morale among the employees. Team feedback is crucial in business to identify company goals and manage progress. To be effective, feedback should be intentional, constructive and engaging. Performance monitoring with regular,…
How to align individual goals with the organisations’ goals?
A significant factor separating high-performing businesses from the low-performing ones is organizational alignment. According to LSA Global research, highly aligned businesses actually grow revenue 58% faster than their unaligned peers, are 72% more profitable, and exceed terms of leadership, employee…
New age branding is taking sports to a new level
Sport viewing has changed drastically in the world dominated by the internet and interactive media. To make the most of the online user behavior, marketing strategies too have changed and companies are evolving with new and innovative ideas to capture the sport market.
How to tap in-house talent to get content and build a strong brand voice?
Harnessing your own employees’ creativity, experience of operating in a social media platform and innate sense of enthusiasm about content creation is probably the cheapest way to have more content. Not all of them may be tuned into marketing, but…