Google’s search algorithms are constantly changing, leaving us to figure out the algorithms needed for our site to pop up on top the search page. Amidst the search revolution, we are also finding the presence of Artificial Intelligence (AI) in…
Why content marketing wins over traditional marketing?
. An announcement comes up on the radio while driving about the release of a new movie. The movie seems like the ideal pass time for the weekend coming up! But the announcer or the radio ad about only touches…
New age branding is taking sports to a new level
Sport viewing has changed drastically in the world dominated by the internet and interactive media. To make the most of the online user behavior, marketing strategies too have changed and companies are evolving with new and innovative ideas to capture the sport market.
Tips to increase and online sales if you are a small and upcoming business
In today’s world, it is impossible to think of a business idea without an online presence. Sales, which was once unimaginable without physical touch and interaction, is now happening with a swipe and a click. So what is driving online…
Story telling in Branding
‘A picture is worth a thousand words’ Old saying but very true. Similarly, a story connects better than a tagline. Today’s audio-visual medium is full of creative branding advertisements. From advice from dentists to educating one about banking services; brands…
The psychology behind branding
Audio-visual advertisements, mega promos happening at shopping malls with the product displayed in full glory –these are some of the branding techniques that are popularly used by companies. They have been around for decades. But what is it that makes…
Here’s how you can build your brand, increase revenue and have more people like your business
Let’s get this answered first: if business is all about purchase and sales, why do we need a brand? The answer is easy: your customers, whether enterprises or end-users, have hundreds of businesses to choose from. Whether they need a…
Boon or bane? Why it’s important to make technology work for all!
Let me make a point here: Accessibility isn’t just for people with disability; it’s for all human beings. What’s access technology? Access technology is a boon for differently abled humans today. Such technology includes accessible software, hardware, content, and architecture.…
Turning ideas into business ventures: Here’re things entrepreneurs could do!
The word ‘innovation’ has been defined as “the introduction of something new,” Today, innovation is one of the most used words. Startups mostly work on innovative ideas designed to change the nature of work or lifestyle for the better. Would…
Why you should feel lucky to be the present-day entrepreneur
A horde of people rushed to the new café in town. Some liked it, some complained that they waited too long for coffee. Others called in before driving down but were held off with a waiting list number. A few…