Harnessing your own employees’ creativity, experience of operating in a social media platform and innate sense of enthusiasm about content creation is probably the cheapest way to have more content. Not all of them may be tuned into marketing, but…
How to nurture the culture of content in your organization
If you are a content-driven business, especially a subscription-based service that allows its cloud-based software platform to be used by thousands, you might like to create a Culture of Content (CoC) in your organization to turn your own employees to like and share your business blogs and YouTube videos.
Want to be a brand? Or build one? Here’s how to do
If you are a clothing store, a restaurant or beauty parlor chain, you must be “much more than a name or a logo.” In short, you must have “personality and presence,” as Simon would say, to not only win customers, but to retain them.
You can write powerfully…without being a writer!
If you want people to understand your vision, you should communicate it yourself –and not with the help of a speechwriter or an ad agency. And it is easy with these six important techniques which authors Chip and Dan Heath mention in their 2007 bestseller “Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck”
Never compromise on this important aspect of your career. Else you’ll regret just like me
Whatever may be your skill –whatever you are good at—do it with courage and confidence. Remember that the struggle and hard work is the same in any field, no matter how sophisticated it looks.