Online selling is both fun and frustrating. Here’s why ?

Behind every sales opportunity, there is a challenge. Sometimes, the price tag dangling over a product could deter customers from buying it.

Not just that.

There can be a million reasons why people don’t buy from websites. For once, they are aware of the benefits of online retailing. But sometimes, they are not sure if a product is the same as what they are looking for. They cannot touch the fabric of an apparel or check the quality of metal products. And they are scared of financial losses.

HERE ARE SOME CHALLENGES AND OPPORTUNITIES IN ONLINE SELLING: –

• ● The need for online identity verification
• ● Delivering an Omni channel customer experience
• ● Outshining the vast competition
  Selling tactics
• ● Shopping Cart abandonment
• ● Maintaining customer loyalty
• ● The struggle of competing on price and shipping

NEED FOR ONLINE IDENTITY VERIFICATION:

When a visitor goes to an e-commerce website, you need to somehow be sure that this is a legit person who wants to buy. This way you can easily avoid fraudulent accounts or bots which could result in revenue losses. Especially with cash on delivery purchases.

SOLUTION: –

First take proper steps to verify online shoppers’ information. Always send verification link when a customer signs up. DELIVERING AN OMNI CHANNEL CUSTOMER EXPERIENCE: One of the biggest problems on online retailer faces is achieving an effective Omni channel customer experience. Customers expect user-friendly websites with accessible touch points. Your website should fulfill such touch points with clear contact information like phone numbers, e mail, customer care numbers and social media links.

Steps to solve these challenges are:

● Identify key channels first

● Integrate these channels

● Maintain context

OUTSHINING THE VAST COMPETITION: –

Ecommerce is one of the most competitive industries. Variations in different parameters such as costs, service, supply can make a huge difference for customers. Understanding your customers’ needs is one of the tough things to crack.

For example –

If one of your competitors strikes a partnership with a delivery app, this may help them to get a greater market share with competitive prices and better products.

SELLING TACTICS:-

One of the most challenging aspects of customer service in e-commerce is living up to their expectations. Many companies lack the necessary insight into customer behavior and buying patterns.

SOLUTION –

As the salesperson consider offering your products in prominent marketplaces like Amazon, flip cart and eBay. These sites already have vast networks of buyers so pitching and branding of your products becomes more easier.

SHOPPING CART ABANDONMENT :-

Shopping Cart abandonment is said to be known as the huge ecommerce business challenge. Even ecommerce giants are not immune to it.

For example:

When brick and mortar heavyweight Nordstrom started an e-commerce portal, they suffered huge losses in ecommerce sales in the form of abandoned cart.

SOLUTION:-

Consider redesigning your shopping cart, remove unnecessary long forms. Offer instant help roles that customers can use if they get stuck.

MAINTAINING CUSTOMER LOYALTY:-

Without customer trust and loyalty, your business is bound to struggle. But in the same way it’s very difficult to fulfil every requirement of customer’s. One of the biggest challenges for an ecommerce business to win the customer’s trust and loyalty is that often the seller and buyer don’t know or can’t see each other. This makes interactions less personal. This challenge can be solved through time, effort, and through multiple successful transactions. Eventually, the company can build trust and loyalty.

SOLUTION:-

● First make sure your customer service processes are effective from online to shipping.

● Creating valuable content

● Making customer service a priority over profit.

THE STRUGGLE OF COMPETING ON PRICE AND SHIPPING:-

Though customer experience is important, online sellers frequently compete on price. Large competitors can offer products cheaply.

For example:-

Giants like Amazon and Walmart generally have shipping amenities distributed across the country. That way the cost of distribution decreases and the order delivery is instant. This is one of the challenges in ecommerce that can make or break a business. It’s hard to thrive in a competitive market.