6 success mantras for quality salesmanship

Being the final act of closure to make profit, effecting a sale takes time, most of which goes toward understanding the customers pain points and how our product/service can solve them.

Here are the six most important mantras of sales –

1. Communication–

The right way to convince someone that your product is worth spending money and time on is simply just letting people know that your product is different or just stating its benefits. But we need to ensure if we are doing it using the right medium -introducing your product with a brochure, following it up with an email on how financially it would make sense to buy your product. In all these, keep checking if your statements could be improved with language that puts the focus on your customer and their benefits. In direct negotiations, we must ensure body language that inspires confidence and trust rather than uncertainty and anxiety.  Better communication puts the focus on all right aspects of sales.

2. Following up on leads-

Selling a product or service and never turning back to a consumer for a follow up will burn all the bridges you built to achieve the sale. Improving your service and its quality is the way to make sure your consumer is happy with their investment of money and time on your product.

This step alone goes a long way because it ensures you retain your customer and thereby adding new ones on top of them and improve your revenue targets.

3. Sale strategy-

Where is the product marketed? Which one will work for your target group -Phone calls, door to door, internet or the social media. This simply means how you tell people about your product. This is crucial because this will help you get to your customers and helps in gaining attention.

4. Determining target –

Whose product, is it? Suppose I am selling a comb, lipstick, pen and shirt. I as a seller need to know my target consumers and work accordingly, the key here is the seller needs to know the possible demand of consumer and act.

5. Under-promise and over-deliver-

Let your customer feel that you would take 1 extra step for them, this helps maintain trust, having customer loyalty helps in long run as it promises continuous sales.

6. Update–

Always having a check on how the sales team is, what are the demands of consumers, as this is an everchanging market.