What do you mean by Sales????
Everyone knows what Sales means it is a transaction between two or more parties in which goods or services are exchanged for money or other assets. Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer, or prospect. Buying and selling are understood to be two sides of the same “coin” or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The stages of selling, and buying, involve getting acquainted, assessing each party’s need for the other’s item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer’s terms, “worth the price”.
According to Philip Kotler an American marketing author, consultant, and professor emeritus quotes “The aim of selling is to satisfy a customer need; the aim of marketing is to figure out his need,”.
Is sales a bad word????
All too often customers associate the word sales with negative sentiments and deeply held biases. Sales are the very heartbeat of any organisation. Without sales there wouldn’t be an organisation. If a business doesn’t sell, it simply doesn’t survive.
Why is ‘sales’ such a “dirty word” in most organisations? So the mystery is, why do people, whose primary focus is to sell, avoid using the word “sales”? Well, sales is a rather “tacky” word – it’s blunt and a little coarse, it perhaps implies confrontation; do you want to buy it or not? Most people are naturally conservative and as buyers of products and services we have a natural and instinctive aversion to being sold to. Far better to mask it behind a softer title. It’s not a word that sits comfortably in a multi-channel marketing-centric world. It’s “old school”.
Secondly, by not using the term “sales”, it’s possible to hide behind failure: “The reason I have not hit budget is that I’m not a salesperson”.
By denying the primary purpose of the role, you’re giving yourself an excuse to fail and that’s even before budgets and targets are set. Although there are many more, these three are, I think, 3 fundamental things to consider to remove the stigma of the word sales from your organisation”.
Why sales is not a bad word????
Many people don’t realize that each of those fields involves sales. A lawyer has to sell a judge and jury on the merits of a case. A charity needs to sell its cause to potential donors, or it won’t have anything to give away. A successful tech startup needs investors, which requires selling those investors on the company’s future profitability. Sales is treated like a 4-letter word. But there’s no denying that everyone sells, whether they realize it or not. Sales gets a bad rap because it’s associated with the desire to make money—often at the expense of the customer. But sales isn’t just about money. It’s also about discussion, debate, persuasion, and motivating others to see something the same way you do. As human beings, we’re always selling something. Name a situation, and chances are you’re selling a perception of yourself. It happens with the opposite sex, friends, co-workers, waitstaff, and just about everyone else you interact with. While this sounds manipulative, it doesn’t have to be. It’s just the reality of back-and-forth, give-and-take communication.
Nice