Google’s search algorithms are constantly changing, leaving us to figure out the algorithms needed for our site to pop up on top the search page.
Amidst the search revolution, we are also finding the presence of Artificial Intelligence (AI) in content creation. Today we have effective tools like Grammarly, Scrivener, Ulysses, IA Writer, and Reedsy, which help us with not only the text but the grammar, formatting, plagiarism and uploading on the blog or getting it ready for self-publishing.
So how do we use these apps for content optimization?
AI analyses the relationship between sites, content pages and search engine and ranking. With AI and SEO, you can find what a user is searching for, what is the interest of the user and what is most sought after solution to the user’s query. With this research, you can plan and create SEO-friendly content for their product or website. You can find specific keywords and link building opportunities.
The internet is constantly evolving, and as a result, the online content available is extensive and includes all relevant keywords. In this scenario, AI-based applications and tools can be useful in identifying content gaps and detecting trends, which can help to improve the overall quality and relevance of online content.
AI helps in research, planning, briefing, writing, editing, optimization, inventory and auditing.
AI can assist in researching a subject by identifying related web pages, competitors, content gaps that can be filled, and other content opportunities. Additionally, AI can suggest topics and keywords that can have a significant impact. This provides writers with a structured framework, including an outline, relevant keywords, suggested word count, and key questions to be addressed in the blog or website content.
AI also helps track content ROI and offer suggestions to publish and disseminate content.
After the content is written and published, you can still check its effectiveness with the content score.
What is content Score?
The content score is the aggregated predictor for the competitiveness of online content. This score is the most effective way to identify why your content is performing.
The content score is a numerical value on a scale of 0 to 100, with 0 to 33 representing irrelevant or low-quality content, 34 to 66 representing average quality and relevance, and 67 to 100 indicating high-quality and highly relevant content.
Content score is determined from the following 4 factors:
- Word Count
2. Repetitions
3. Sentence Structure
4. Keyword Coverage
AI can enhance your content score by analyzing your competitors, generating ideas and themes for your content, optimizing and editing your content for maximum effectiveness. With the use of advanced technologies such as big data, natural language processing, and machine learning, AI can assist in personalizing your content and formulating effective content strategies. It can help you plan out keywords, links, and the optimal timing and placement for your content to achieve the best results.
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