Five ways influencer marketing can help small businesses.

Why use influencer marketing for your businesses?

One of the fasting growing forms her marketing offers a new way to gain the trust of consumers: through other consumers. Individuals are more likely to purchase products or try out a new business if other people (not just marketing agencies) say they have had a good experience with the product or company. This new form of marketing, called influencer marketing, incentives consumers to share information on your business’ behalf. Since influencers are fellow consumers, your audience is more likely to find the information shared, trustworthy.

So what does influencer marketing do:

1 Enhances Social Media Presence
Effective marketing reaches consumers where they already are. Establishing a presence on social media is essential for successful, modern marketing.

Many businesses create pages and occasionally post on social media to market to audiences there. Some pay for sponsored ads on social media sites as well. Influencer marketing fits in naturally. Through influencer marketing, paid or incentivized social media users reach out to their social networks with information about what a business is offering and with links to the business’ social media profiles. This makes it easier for influencers’ already-large social networks to learn about your business and connect easily.

2 Builds Customer Loyalty
There are several strategies used to perform influencer marketing. Some companies have paid influencers in a variety of markets. Other offers incentives like discounts, freebies, or entrance into contests for individuals when they share provided marketing info on their social media, via email, or even in person

3 Expands Your Reach
A person tends to qualify as an influencer if they are active socially and have a few thousand followers on their social media handles. When you connect with an influencer for promotional activities, you are expanding your reach.